What is the first step in the marketing research process?
A) Collect the data.
B) Plan the research design.
C) Specify the sampling plan.
D) Define the marketing problem to be studied.

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to define the marketing problem to be studied. This involves identifying the problem or opportunity that requires research and clearly setting objectives for the research. Without a clear definition of the problem, the research may be directionless and ineffective.

What Is the First Step in the Marketing Research Process