Marketing research has three functional roles.What are they?
A) descriptive,explanatory,and predictive
B) descriptive,diagnostic,and predictive
C) normative,descriptive,and explanatory
D) predictive,normative,and persuasive

Question

Quizplus · Accepted Answer

The three functional roles of marketing research are descriptive (providing details about a market or customer group), diagnostic (identifying the reasons for the current state of a market or customer group), and predictive (forecasting future market trends or consumer behavior). Option A is close but does not include diagnostic. Option C includes normative, which is not a functional role of marketing research, but rather a type of research that prescribes solutions or recommendations. Option D includes persuasive, which is not a functional role of marketing research, but rather a goal of marketing communication.

Marketing Research Has Three Functional Roles.What Are They