What is an interactive,flexible information system that enables managers to obtain and manipulate information as they are making decisions?
A) a database marketing system
B) a marketing information system
C) a marketing decision support system
D) an artificial intelligence system

Question

Quizplus · Accepted Answer

A marketing decision support system is specifically designed to assist managers in making informed decisions by providing interactive and flexible access to relevant information. It enables managers to manipulate and analyze data to gain insights into marketing trends and customer behavior, which can inform important decisions related to product development, pricing, promotion, and distribution. While a database marketing system and a marketing information system may provide some useful information, neither is as focused on decision support as a marketing decision support system. An artificial intelligence system may also offer valuable insights, but it may not be as interactive or flexible as a decision support system, and it may require more technical expertise to use effectively.

What Is an Interactive,flexible Information System That Enables Managers to Obtain