What can marketing managers use marketing research for?
A) to implement a sales promotion
B) to improve the quality of their decision making
C) to learn how to more efficiently respond to customers
D) to find out why a marketing plan failed to launch

Question

Quizplus · Accepted Answer

Marketing managers can use marketing research to gather relevant data and analyze it to inform their decision-making process, thus improving the quality of their decisions.

Answer: A, C, D
 Marketing research can also be used by marketing managers to implement sales promotions, learn how to respond more efficiently to customers, and identify the reasons why a marketing plan failed to launch.

What Can Marketing Managers Use Marketing Research For