In contrast to marketing research problems,what are management decision problems?
A) narrower in scope
B) information-oriented
C) pervasive
D) action-oriented

Question

Quizplus · Accepted Answer

Management decision problems are focused on identifying specific actions or decisions that need to be made by management to address a particular issue or opportunity, while marketing research problems are focused on identifying information needs related to a particular issue or opportunity. Management decision problems are therefore more action-oriented than information-oriented. They can be pervasive, but not necessarily narrower in scope than marketing research problems.

In Contrast to Marketing Research Problems,what Are Management Decision Problems