What would marketing managers typically use marketing research for?
A) to implement a sales promotion
B) to eliminate any guesswork in decision making
C) to handle an individual customer's complaint
D) to determine why a new product failed

Question

Quizplus · Accepted Answer

Marketing managers use marketing research to analyze and understand reasons behind a new product's failure, which helps in making informed decisions for future strategies.

What Would Marketing Managers Typically Use Marketing Research For