A bowling alley operator could use which of the following to determine why customers do not seem to like his bowling alley's new location?
A) transactional marketing
B) marketing research
C) market synergy
D) public relations

Question

Quizplus · Accepted Answer

Marketing research would be the best choice for the bowling alley operator to determine why customers do not seem to like the new location. Marketing research involves collecting and analyzing customer data to gain insights into their preferences and behaviors. This could include conducting surveys, focus groups, or analyzing sales data to understand why customers are not responding positively to the new location. Transactional marketing focuses on individual transactions or sales, market synergy involves collaboration between two or more companies to achieve mutual marketing goals, and public relations involves managing the public image and reputation of a company. None of these would be as relevant or helpful in understanding customer dissatisfaction with a new location.

A Bowling Alley Operator Could Use Which of the Following