The TNT cable channel began using the slogan,"TNT knows drama," in early 2002.It wants to determine how its viewership has changed since it has changed its programming focus.It has decided to use secondary data to determine if its viewers' demographics have changed.What is a potential disadvantage of this research plan?
A) the difficulty of holding certain variables constant while varying one factor of interest
B) the high cost of collecting secondary data
C) the information not fitting the needs of the research problem
D) interviewer bias during the collection process

Question

Quizplus · Accepted Answer

The potential disadvantage of using secondary data is that it may not fit the specific needs of the research problem. Secondary data may have been collected for a different purpose and may not provide the exact information needed to answer the research question. This could lead to incomplete or inaccurate findings. However, if the secondary data used is relevant and reliable, it can be a cost-effective and efficient way to gather information. The other options (A, B, and D) are not relevant to the potential disadvantage of using secondary data in this research plan.

The TNT Cable Channel Began Using the Slogan,"TNT Knows Drama