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One Day Before the Limited Release of a Multi-Million-Dollar Movie

Question 59

Multiple Choice

One day before the limited release of a multi-million-dollar movie about the bombing of the World Trade Center,a group of relatives of people who lost their family members on that day appeared on the news to tell everyone how wrong it was for any company to try to profit from the tragedy.To find out whether these relatives had an impact on the number of people who wanted to see the movie,the production company hired a research company to obtain questionnaire data from theatre goers in the cities where the movie was scheduled to open.Given the circumstances,what should the research company use?


A) personal interview surveys
B) a telephone survey
C) a mail survey
D) focus group interviews

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