Larry has to interview 20 people who are not part of the college community for his marketing research class project and decides to use his relatives and their neighbours.What type of sample is this?
A) representational
B) random
C) convenience
D) probability

Question

Quizplus · Accepted Answer

This is a convenience sample because Larry is selecting people who are easily accessible to him and not using any random or scientific method to select his sample. This may lead to bias in his results as his sample may not be representative of the wider population.

Larry Has to Interview 20 People Who Are Not Part