While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?
A) a convenience sample
B) a probability sample
C) a field service sample
D) a nonprobability sample

Question

Quizplus · Accepted Answer

A probability sample is the best choice because it ensures that each member of the population has an equal chance of being selected, which increases the representativeness of the sample. This is important for accurately measuring the impact of teenage consumers on the home decorating industry. A convenience sample (A) is made up of individuals who are easy to contact or reach, which may bias the results. A field service sample (C) is a type of probability sample, but it requires using a professional field service company to assist in the sampling process, which may increase the cost and time of the study. A nonprobability sample (D) does not involve random selection, and therefore cannot ensure representativeness.

While Discussing an Upcoming Marketing Research Study of How the Home