Which of the following gathers its information from one group of respondents by continuously monitoring the advertising,promotion,price they are exposed to,and what is subsequently purchased to create a huge database of marketing efforts and resultant consumer behaviour?
A) one-way-mirror observation study
B) scanner-based research system
C) CLT interview
D) television meter investigation

Question

Quizplus · Accepted Answer

A scanner-based research system gathers data from purchases made by consumers by continuously monitoring the marketing efforts they are exposed to, such as advertising, promotion, and price. This creates a huge database of consumer behavior that can be analyzed by marketers. The other options listed are not specifically designed to gather this type of information.

Which of the Following Gathers Its Information from One Group