After Mystery on Demand bookstore received the results of a survey that measured readers' intentions to purchase a newly discovered Agatha Christie mystery as soon as it was released,the store owner worried that many readers might have overstated their intentions and would not actually buy.The owner was concerned about the potential for what kind of sampling error?
A) nonresponse
B) frame
C) random
D) measurement

Question

Quizplus · Accepted Answer

The potential sampling error in this scenario is a measurement error, as it is related to the accuracy of the survey responses and whether the intentions expressed by the respondents accurately reflect their actual behavior. The other types of sampling errors, such as nonresponse, frame, and random errors, may also occur in this context but are not specifically relevant to the concern expressed by the store owner.

After Mystery on Demand Bookstore Received the Results of a Survey