If the sampling error cannot be calculated because of the method used to collect the sample,the market researcher has used which of the following?
A) a probability sample
B) a random sample
C) a nonprobability sample
D) a statistical sample

Question

Quizplus · Accepted Answer

Nonprobability sampling is a method of selecting a sample where the probability of each member of the population being included in the sample is not known. Therefore, it is not possible to calculate the sampling error. Other sampling methods, such as probability sampling and random sampling, make it possible to calculate the sampling error. Statistical sampling is a general term that encompasses different types of sampling methods, including both probability and nonprobability sampling.

If the Sampling Error Cannot Be Calculated Because of the Method