Which of the following specialize in arranging interviews for data collection on a subcontract basis,and also conduct focus groups,mall intercepts,retail audits,and other data collection services?
A) single-source researchers
B) marketing information organization companies
C) decision support companies
D) field service firms

Question

Quizplus · Accepted Answer

Field service firms specialize in arranging interviews for data collection on a subcontract basis and also conduct various other data collection services like focus groups, mall intercepts, and retail audits. Single-source researchers perform research on a specific topic, marketing information organization companies provide market research and analysis, and decision support companies offer advice and tools for decision-making. They may not necessarily specialize in arranging interviews and conducting data collection services.

Which of the Following Specialize in Arranging Interviews for Data