Which of the following permit the analyst to relate the responses to one question to the response to one or more other questions when assessing marketing research data?
A) correlation analyses
B) one-way frequency counts
C) standard deviation measures
D) cross-tabulations

Question

Quizplus · Accepted Answer

Cross-tabulations (also known as contingency tables) allow the analyst to examine the relationship between two or more variables by comparing their frequencies or percentages. This method helps in understanding how different groups of respondents have responded to different questions and identifying any patterns or associations between the variables. Correlation analyses measure the strength of the association between two continuous variables, while one-way frequency counts and standard deviation measures provide only basic information on individual variables.

Which of the Following Permit the Analyst to Relate the Responses