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Which of the Following Statements Explains the Success of Internet

Question 115

Multiple Choice

Which of the following statements explains the success of Internet marketing research?


A) It decreases the ability to respond quickly to customer needs and market shifts.
B) It allows for faster and better decision making through more rapid access to business intelligence.
C) Its use makes it much harder to conduct follow-up studies.
D) It increases labour- and time-intensive research activities and associated costs.

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