A regional supermarket chain gathers monthly information from the same consumers.It continuously monitors the in-store promotion the consumers are exposed to and records their purchases.It uses the mail to send different promotions to different areas,and consumers complete diaries recording grocery purchases in return for a small fee.What is this an example of?
A) a CLT interview
B) scanner-based research system
C) machinated observation
D) the use of a people meter

Question

Quizplus · Accepted Answer

The description matches a scanner-based research system where the regional supermarket chain gathers monthly information and continuously monitors in-store promotions and records purchases. The use of mail to send different promotions also suggests the use of a loyalty program to track customer behavior. The collection of data through diaries is also typical of scanner-based research systems.

A Regional Supermarket Chain Gathers Monthly Information from the Same