IRI panel members shop with an ID card,which is presented at checkout in scanner-equipped grocery and drug stores,allowing IRI to electronically track each household's purchasing over time.This information on the household members is a product called which of the following?
A) BehaviourScan
B) InfoScan
C) Scanner Plus
D) Nielsen Data

Question

Quizplus · Accepted Answer

BehaviourScan is the correct answer because it is a product by IRI (Information Resources, Inc.) that tracks household purchasing behavior over time through the use of an ID card presented at checkout in scanner-equipped stores.

IRI Panel Members Shop with an ID Card,which Is Presented