In order for a firm to become a more efficient and effective competitor,it can assess its competition.What does such a competitive assessment require a company to engage in?
A) an audit
B) a competitive advantage
C) competitive intelligence
D) a differential competitive advantage

Question

Quizplus · Accepted Answer

A competitive assessment requires a company to engage in competitive intelligence, which involves gathering and analyzing information about competitors and the market in order to gain a competitive advantage. An audit may provide some insight into a company's own operations, but it does not necessarily involve an analysis of competitors. A competitive advantage and a differential competitive advantage are both related to a company's unique strengths and strategies, but do not necessarily involve an assessment of the competitive landscape.

In Order for a Firm to Become a More Efficient