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According to Marketing Research by the Specialty Equipment Market Association

Question 134

Multiple Choice

According to marketing research by the Specialty Equipment Market Association (SEMA) ,a growing number of people want to buy compact performance cars and customize them.They want to turn Honda Civics,Acura Integras,and Mitsubishi Eclipses into personalized statements of automotive expression.Eighty-four percent of these people are under 30,and 42 percent are Asian-Canadian.More than 80 percent of them are men.SEMA research shows that a high percentage of this population is interested in finding a domestic car that can be customized.At a recent automotive after-market show,Ford showed three Focus-based concepts to demonstrate its seriousness about reaching this market.
-Refer to SEMA.Since the SEMA research was not done specifically for Ford,how would it be classified?


A) as primary data
B) as secondary data
C) as predictive data
D) as descriptive data

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