According to marketing research by the Specialty Equipment Market Association (SEMA),a growing number of people want to buy compact performance cars and customize them.They want to turn Honda Civics,Acura Integras,and Mitsubishi Eclipses into personalized statements of automotive expression.Eighty-four percent of these people are under 30,and 42 percent are Asian-Canadian.More than 80 percent of them are men.SEMA research shows that a high percentage of this population is interested in finding a domestic car that can be customized.At a recent automotive after-market show,Ford showed three Focus-based concepts to demonstrate its seriousness about reaching this market.
-Refer to SEMA.The type of research gathered by SEMA would have which of the following roles?

Question

Quizplus · Accepted Answer

The research gathered by SEMA is descriptive, as it provides information about a specific group of people and their interests in buying and customizing compact performance cars. It describes their demographics, preferences, and behaviors. It does not aim to predict future trends or manipulate their opinions, nor is it subjective or fictional.

According to Marketing Research by the Specialty Equipment Market Association