According to marketing research by the Specialty Equipment Market Association (SEMA),a growing number of people want to buy compact performance cars and customize them.They want to turn Honda Civics,Acura Integras,and Mitsubishi Eclipses into personalized statements of automotive expression.Eighty-four percent of these people are under 30,and 42 percent are Asian-Canadian.More than 80 percent of them are men.SEMA research shows that a high percentage of this population is interested in finding a domestic car that can be customized.At a recent automotive after-market show,Ford showed three Focus-based concepts to demonstrate its seriousness about reaching this market.
-Refer to SEMA.The SEMA research was done by asking questions such as,"What features have you added to your car that best reflect your personality?" This type of question is an example which of the following?

Question

Quizplus · Accepted Answer

The question "What features have you added to your car that best reflect your personality?" is an example of an open-ended question, as it allows respondents to provide a free-form answer rather than selecting from a set of predetermined options.

According to Marketing Research by the Specialty Equipment Market Association