According to marketing research by the Specialty Equipment Market Association (SEMA) ,a growing number of people want to buy compact performance cars and customize them.They want to turn Honda Civics,Acura Integras,and Mitsubishi Eclipses into personalized statements of automotive expression.Eighty-four percent of these people are under 30,and 42 percent are Asian-Canadian.More than 80 percent of them are men.SEMA research shows that a high percentage of this population is interested in finding a domestic car that can be customized.At a recent automotive after-market show,Ford showed three Focus-based concepts to demonstrate its seriousness about reaching this market.
-Refer to SEMA.If the result of the SEMA research was an imperfect representation of the overall population,what type of error would have occurred?
A) random
B) framed
C) quantitative
D) sampling
Correct Answer:
Verified
Q9: A decision support system (DSS)involves the planning,collection,and
Q12: To save money on marketing research,a marketing
Q153: Generally speaking,the digital divide is defined as
Q154: When the Toronto Symphony Orchestra wanted to
Q155: When the Toronto Symphony Orchestra wanted to
Q156: Generally speaking,the digital divide is defined as
Q159: Generally speaking,the digital divide is defined as
Q160: According to marketing research by the Specialty
Q161: Shayla Wong is considering mall intercept interview
Q162: Stuart Marketing Research is gathering information on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents