Generally speaking,the digital divide is defined as the gap between those people who have computers and computer skills and those who do not.For companies considering marketing on the Internet,the digital divide measures the percentage of a segment using the Internet.Forrester Research wanted to see if the digital divide was as wide as some experts thought.According to research conducted by Forrester,in Canada 43 percent of white households ,33 percent of African American households,47 percent of South Asian households,and 69 percent of Chinese households are on the Internet.This information becomes more interesting when Statistics Canada data are used that show that only 2 percent of the total population in Canada is Chinese.
-Refer to Digital Divide.How would the marketing research conducted by Forrester be categorized?
A) as descriptive
B) as memorable
C) as diagnostic
D) as predictive

Question

Quizplus · Accepted Answer

The marketing research conducted by Forrester would be categorized as descriptive research, as it describes the digital divide by measuring the percentage of different segments using the Internet.

Generally Speaking,the Digital Divide Is Defined as the Gap Between