Generally speaking,the digital divide is defined as the gap between those people who have computers and computer skills and those who do not.For companies considering marketing on the Internet,the digital divide measures the percentage of a segment using the Internet.Forrester Research wanted to see if the digital divide was as wide as some experts thought.According to research conducted by Forrester,in Canada 43 percent of white households ,33 percent of African American households,47 percent of South Asian households,and 69 percent of Chinese households are on the Internet.This information becomes more interesting when Statistics Canada data are used that show that only 2 percent of the total population in Canada is Chinese.
-Refer to Digital Divide.During which step of the marketing research process would Forrester Research have discovered that the digital divide is largely due to income and educational inequities?
A) problem identification
B) data analysis
C) report presentation
D) sampling procedure specifications
Correct Answer:
Verified
Q1: Marketing research provides decision makers with data
Q5: The only connection between database marketing and
Q9: The three roles of marketing research are
Q17: A marketing decision support system is an
Q144: When the Witchduck Diner,serving Caribbean cuisine,first opened
Q145: To determine new product opportunities,British Colombia's Sun-Rype
Q148: Generally speaking,the digital divide is defined as
Q149: Research by Morgan Stanley revealed that 72
Q151: Research by Morgan Stanley revealed that 72
Q152: To determine new product opportunities,British Colombia's Sun-Rype
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents