The only connection between database marketing and decision support systems is that they both operate on computers.

Question

Quizplus · Accepted Answer

While both database marketing and decision support systems operate on computers, they share a stronger connection in that database marketing utilizes data from these systems to inform marketing strategies and decision making. Decision support systems, on the other hand, are designed to assist decision making across a variety of fields and may utilize data from a range of sources, including databases.

The Only Connection Between Database Marketing and Decision Support Systems