Stuart Marketing Research is gathering information on the way people wrap gifts specifically for a large manufacturer of gift wrap paper that is considering introducing reusable wrapping paper with Velcro fasteners.This information gathered would be an example of primary data.

Question

Quizplus · Accepted Answer

Primary data is data that is collected firsthand for a specific research purpose, and in this case, Stuart Marketing Research is collecting information on people's gift wrapping habits specifically to inform a manufacturer's decision to introduce reusable wrapping paper with Velcro fasteners. Therefore, this would be considered primary data.

Stuart Marketing Research Is Gathering Information on the Way People