Which of the following is one of the four criteria identified in the text for successful market segmentation?
A) substantiality
B) unmeasurability
C) accountability
D) inaccessibility
Correct Answer:
Verified
Q11: The marketing researcher for Chickadee,a manufacturer of
Q12: Every six months or so,some manufacturer introduces
Q13: A manufacturer of lenses used in microscopes,binoculars,and
Q14: What is the purpose of market segmentation?
A)
Q15: To be useful,a segmentation scheme must produce
Q17: Market researchers estimate thousands of Canadians have
Q18: Market segmentation can assist marketers to do
Q19: What is a subgroup of individuals or
Q20: What does market segmentation help businesses do?
A)
Q21: In 2004,T.D.Waterhouse tied one of its promotional
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