In 2004,T.D.Waterhouse tied one of its promotional campaigns to the Chinese New Year.The slogan used for the campaign was "Plan Now for Success during the Upcoming Year of the Monkey." Postcards were mailed to Asian-Canadians all over Canada.What was the segmentation base used for this strategy?
A) psychographic
B) Demographic
C) Geographic
D) Geodemographic

Question

Quizplus · Accepted Answer

The segmentation base used for this strategy was demographic because it targeted Asian-Canadians, a specific group of people based on their demographic characteristics such as ethnicity or nationality.

In 2004,TD