A manufacturer of blankets knows heavy 100 percent wool blankets sell better in Winnipeg where the winters are harsh and that lighter-weight blankets sell better in Victoria where mild winters require fewer and lighter covers for the bed.Segmenting the market according to climate is an example of which of the following types of segmentation?
A) psychographic
B) demographic
C) lifestyle
D) geographic

Question

Quizplus · Accepted Answer

Geographic segmentation is dividing a market based on geographic location or climate, as in this case, where the blankets are sold differently in two cities with different climates. The other options, psychographic segmentation, demographic segmentation, and lifestyle segmentation, do not apply in this scenario as the market is divided based on a geographic location factor.

A Manufacturer of Blankets Knows Heavy 100 Percent Wool Blankets