In Toronto,a radio station starts broadcasting in Russian for two hours daily to reach the 300,000 Russian-speaking people who live in Southern Ontario.What type of segmentation is the radio station using?
A) Geographic
B) Ethnic
C) usage rate
D) Socioeconomic

Question

Quizplus · Accepted Answer

The radio station is using ethnic segmentation by targeting Russian-speaking people living in Southern Ontario.

In Toronto,a Radio Station Starts Broadcasting in Russian for Two