General Mills,Inc. ,is the owner of the Betty Crocker brand.The Betty Crocker catalogue sells cooking equipment and tableware and was initially targeted to women 45 and older.In 2001,General Mills decided to revamp the catalogue to reach women between the ages of 25 and 45.What demographic variables did General Mills use to segment its market?
A) gender and age
B) gender,age,benefit,and family life cycle
C) benefit and age
D) benefit and gender

Question

Quizplus · Accepted Answer

General Mills used gender (women) and age (initially 45 and older, then shifting to 25 to 45) as the demographic variables to segment its market for the Betty Crocker brand.