NASCAR racing fans are some of the most diverse and loyal fans in the world.They will stand in the pouring rain,the freezing cold,or the blistering heat for hours to shake the hand and get the autograph of a NASCAR driver.These fans are not concentrated in any one area,but are dispersed throughout North America.A website designed to market NASCAR memorabilia would be most likely to be successful if it used which type of segmentation to determine its target market?
A) Geodemographic
B) Psychographic
C) Demographic
D) family life cycle

Question

Quizplus · Accepted Answer

Psychographic segmentation, which involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers, is most appropriate here. NASCAR fans are described as diverse and loyal, with a shared interest and willingness to endure various conditions for the sport, indicating shared attitudes and lifestyles rather than specific geographic, demographic, or family life cycle characteristics.

NASCAR Racing Fans Are Some of the Most Diverse and Loyal