The Hudson Company manufactures and installs above-ground swimming pools.When the company began in 1989,it completed a thorough examination of its business customers.It grouped the customers into three segments based on size,geographic region,and benefits sought.Would you recommend a new segmentation analysis this year?
A) Yes,I would recommend one be done regularly because of the rapidly changing nature of most markets.
B) Yes,a new analysis would be in order,but it should use Different bases to get some variety.
C) No,once every 20 years is about average.
D) No,consumer markets are not rapidly changing or developing like business goods markets.

Question

Quizplus · Accepted Answer

It is recommended to conduct regular segmentation analysis as markets are rapidly changing over time. This can help the company stay up-to-date with customers' needs and preferences and adjust their marketing strategies accordingly.

The Hudson Company Manufactures and Installs Above-Ground Swimming Pools