Business marketers focus on four broad market segments.Which of the following is one of those segments?
A) sellers
B) raw material suppliers
C) households
D) institutions

Question

Quizplus · Accepted Answer

The four broad market segments for business marketers are institutions (such as hospitals or schools), resellers (such as wholesalers or retailers), government entities (such as local or state governments), and commercial enterprises (such as manufacturers or service providers). Raw material suppliers and sellers may be considered part of the commercial enterprise segment, while households are not typically considered a target market for business marketers.

Business Marketers Focus on Four Broad Market Segments