Tower Fasteners developed a commanding position in the fastener industry by carrying in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT which one?
A) company size
B) psychographic variables
C) geographic location
D) the method the company uses to make purchases

Question

Quizplus · Accepted Answer

Psychographic variables are related to the personality, values, attitudes, interests, and lifestyles of buyers, which are not relevant factors for Tower Fasteners to segment its market. All other options, such as company size, geographic location, and purchasing method, are relevant criteria for segmentation as they can provide useful insights to develop targeted marketing strategies.

Tower Fasteners Developed a Commanding Position in the Fastener Industry