The difference between one-to-one marketing and customer relationship marketing can be compared to the difference between which of the following?
A) drawing circles and drawing squares
B) eating with your fingers and eating with a fork
C) firing a rifle and firing a shotgun
D) night and day

Question

Quizplus · Accepted Answer

One-to-one marketing is like firing a rifle, where the marketing efforts are targeted to individual customers. Customer relationship marketing is like firing a shotgun, where the marketing efforts are aimed at a broader range of customers with the goal of building long-term relationships. Option A and B don't provide a clear comparison between the two concepts, and Option D is too extreme in describing the difference.

The Difference Between One-To-One Marketing and Customer Relationship Marketing Can