John Sichner,editor and publisher of Beverage Digest,a trade journal for beverage producers,wrote,"In this day and age,one product can't be the answer for all consumers." What was Sichner opposing the use of?
A) repositioning
B) re-engineering
C) undifferentiated targeting
D) niche marketing

Question

Quizplus · Accepted Answer

John Sichner's statement opposes undifferentiated targeting, which means targeting all consumers with the same product or marketing strategy. He is suggesting that in today's diverse market, one product cannot meet the needs and preferences of all consumers.

John Sichner,editor and Publisher of Beverage Digest,a Trade Journal for Beverage