BigTime Productions Ltd.is an ambitious company with a tiny marketing budget.It has decided to spend its small-time budget on a niche market segment in the hopes of winning a big contract.Which strategy is BigTime practising?
A) concentrated
B) differentiated
C) mass
D) undifferentiated

Question

Quizplus · Accepted Answer

BigTime Productions Ltd. is targeting a specific niche market segment, which is the definition of a concentrated strategy. This strategy focuses all company resources on a single, specific market segment in the hopes of dominating it. This is a common approach for small businesses with limited resources, like BigTime Productions, looking to achieve significant market penetration.