With multisegment targeting,a company could benefit from all of the following EXCEPT which one?
A) higher profits
B) economies of scale in manufacturing
C) greater sales volume
D) greater product design and management cost

Question

Quizplus · Accepted Answer

Multisegment targeting involves targeting multiple segments of customers with different marketing strategies and products. This can lead to higher profits, economies of scale in manufacturing, and greater sales volume as each segment is effectively reached. However, it can also result in greater product design and management costs as the company must develop and maintain multiple products and marketing strategies to effectively target each segment. Therefore, D is the correct answer as it lists a potential drawback of multisegment targeting.

With Multisegment Targeting,a Company Could Benefit from All of the Following