Mirage Resorts in Las Vegas has a system that allows hotel clerk's instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.What is the resort practising?
A) spamming
B) one-to-one marketing
C) transactional marketing
D) wireless marketing

Question

Quizplus · Accepted Answer

The resort is practising one-to-one marketing, which is personalized marketing that tailors specific products and services to individual customers by identifying their unique needs and preferences. This is evident in the hotel clerk's access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.

Mirage Resorts in Las Vegas Has a System That Allows