ProtecTV is a product that selectively mutes words and phrases that some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to Censoring Programs.By helping parents who want to protect the innocence of their children,what type of segmentation is ProtecTV using?
A) geodemographic
B) usage rate
C) benefit
D) demographic

Question

Quizplus · Accepted Answer

ProtecTV is using benefit segmentation by targeting parents who want to protect the innocence of their children. The product caters to a specific benefit desired by a certain segment of the market, rather than focusing on demographic, geodemographic or usage rate segmentation.

ProtecTV Is a Product That Selectively Mutes Words and Phrases