E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time,it used the same marketing mix for all of its customers,but it has discovered that it needs a Different marketing mix to appeal to its ethnic customers.For example,Chinese brides want an elaborate red gown,and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar.
-Refer to E&V Bridal Studios.It accommodates the various cultures by providing services to appeal to Koreans,Vietnamese,Chinese,and Japanese customers.Which segmentation variable does E&V Bridal Studios rely on to identify its market?
A) sociocultural
B) socioeconomic
C) geographic
D) demographic

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The Answer of E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time,it used the same marketing mix for all of its customers,but it has discovered that it needs a Different marketing mix to appeal to its ethnic customers.For example,Chinese brides want an elaborate red gown,and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar.
-Refer to E&V Bridal Studios.It accommodates the various cultures by providing services to appeal to Koreans,Vietnamese,Chinese,and Japanese customers.Which segmentation variable does E&V Bridal Studios rely on to identify its market?
A) sociocultural
B) socioeconomic
C) geographic
D) demographic

E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal