ProtecTV is a product that selectively mutes words and phrases that some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to Censoring Programs.What demographic segmentation variable has its manufacturer used to identify its target market?
A) family life cycle
B) benefit
C) ethnic
D) gender

Question

Quizplus · Accepted Answer

The manufacturer of ProtecTV has used family life cycle as the demographic segmentation variable to identify its target market. Specifically, it is targeting parents who want to protect their children from offensive language when watching TV.

ProtecTV Is a Product That Selectively Mutes Words and Phrases