E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time,it used the same marketing mix for all of its customers,but it has discovered that it needs a Different marketing mix to appeal to its ethnic customers.For example,Chinese brides want an elaborate red gown,and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar.
-Refer to E&V Bridal Studios.What form of demographic segmentation does the company use?
A) ethnic
B) lifestyle
C) geographic
D) benefit

Question

Quizplus · Accepted Answer

The company uses ethnic segmentation to appeal to its East Asian customers who have specific cultural and traditional preferences for wedding attire.

E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal