Market research has shown that 6- to 17-year-old males,18- to 24-year-old females,and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match.Wrestling events are regularly broadcast in 120 Different countries.Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation)can be purchased at Walmart.Clothes for adults are used to reach markets that may not buy action figures,video games,and novelty candy,but who are still proud to sport World Wrestling Entertainment (WWE)trademarks.
-Refer to Wrestling Merchandise.The groups identified above as strong wrestling fans can be described as which of the following?
A) market segments
B) organizational buyers
C) microsegments
D) market positions

Question

Quizplus · Accepted Answer

The groups identified are market segments, meaning distinct groups of consumers within a larger market who share similar needs or characteristics.

Market Research Has Shown That 6- to 17-Year-Old Males,18- to 24-Year-Old