Market research has shown that 6- to 17-year-old males,18- to 24-year-old females,and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match.Wrestling events are regularly broadcast in 120 Different countries.Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation)can be purchased at Walmart.Clothes for adults are used to reach markets that may not buy action figures,video games,and novelty candy,but who are still proud to sport World Wrestling Entertainment (WWE)trademarks.
-Refer to Wrestling Merchandise.Since the WWE must use different methods to reach its three largest target markets,what must it use?
A) undifferentiated targeting
B) multisegment targeting
C) repositioning
D) concentrated or niche targeting

Question

Quizplus · Accepted Answer

The WWE must use multisegment targeting to reach its three largest target markets (6- to 17-year-old males, 18- to 24-year-old females, and 18- to 44-year-old males) because each group has different characteristics, needs, and preferences that require different marketing approaches. Using undifferentiated targeting or concentrated or niche targeting would not be effective in reaching all three markets. Repositioning is also not applicable in this scenario as it relates to changing consumers' perception of a brand or product.

Market Research Has Shown That 6- to 17-Year-Old Males,18- to 24-Year-Old