When Ford Motor Company launched an on-line effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this on-line campaign to see how many names were duplicated.
-Refer to Ford.What did Ford engage in once it created profiles of customers who responded to its on-line campaign and determined how to individualize its promotions?
A) traditional mass marketing
B) one-to-one marketing
C) e-commerce
D) market aggregation

Question

Quizplus · Accepted Answer

Once Ford created profiles of customers who responded to its on-line campaign and determined how to individualize its promotions, it engaged in one-to-one marketing. This means that Ford tailored its marketing efforts to each individual based on their specific needs and preferences, as opposed to traditional mass marketing.

When Ford Motor Company Launched an On-Line Effort to Market