Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save parents the time and effort of slicing the crusts off sandwiches).
-Refer to Sara Lee.By doing this,what was it using?
A) a target market chart
B) product Differentiation
C) geodemographic segmentation
D) unDifferentiated segmentation

Question

Quizplus · Accepted Answer

Sara Lee Bakery Group was using product differentiation by introducing a new type of bread with a unique feature (crustless) that could appeal to parents who do not have much time to prepare sandwiches for their children.

Sara Lee Bakery Group Introduced Iron Kids Crustless Bread (To